https://www.cassidyannika.com/about daily 0.75 2026-01-06 https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/7e5413ac-d413-4eab-b388-92df7fa29e57/Annika+Cassidy%2C+photographed+by+Conor+Horgan+9666.jpg About - Award-winning copywriter, creative director and film director. Crafting highly engaging stories from script to screen. Agencies Droga5 Dublin • BBDO • Havas. Clients Ryder Cup • Tourism Ireland • The Journal.ie • League of Ireland Football • Carlsberg 0.0 • Failte Ireland • Sport Ireland • MG Motors • Bohemians Football Club • Dublin Bus • Tesco • Microsoft • Budweiser • Bulmers • White Claw • Meta • Avonmore Protein Milk • Aer Lingus • Strings & Things • Bachelors • Electric Ireland • ESB Networks • Free Now • Powers Whiskey • British Airways • Google • Accenture. And more. Funding & Awards 2025 David Reviews, Ryder Cup, 5/5 Stars and Pick of the Day 2025 Screen Ireland, Perspectives Feature Development 2024, Emerging Directors Award, MG Motors, Winner 2024, APMC Awards, Best Sponsorship and Best use of a Small Budget, MG Motors, Silver Winner. 2024, ICAD, MG Motors, nominee 2023, Kinsale Sharks Best New Director, nominee. 2023, Netflix Docsfund, finalist. 2022, Emerging Directors Award Alcohol Action, nominee. 2022, Emerging Directors Award Tesco, nominee. 2021, ICAD Greenhorn Award Directing Craft 2021, ICAD Greenhorn Award Copywriting 2021, Clones Film Fest, Audience Award, The Wake, Winner. 2021, ICAD User Experience for Ad – Tesco, nominee. 2021, ICAD Branded Social Campaign – Tesco, nominee. 2021, ICAD Digital Experience – Tesco, nominee. 2021, ICAD Creative Use of Technology – Tesco, nominee. 2020, Monaghan Co. Council Short Film Fund, Winner. 2017, Rising Star Award Irish Screen America, Peel, Winner https://www.cassidyannika.com/work daily 1.0 2026-01-06 https://www.cassidyannika.com/work/dublin-bus-recruit monthly 0.5 2024-02-09 https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/8992fc82-37a1-4705-a36e-d737bcc3c307/310402957+Recruit+Sinead+IrishSun+250x149+HiRes.jpg Work - Dublin Bus https://www.cassidyannika.com/work/murphys monthly 0.5 2024-02-09 https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/b07a05b2-4ac0-4602-bd98-688d631ff570/Murphys_Experiential1.png Work - Murphy's https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/72bc32ab-e3c9-48bd-94ab-485ce2c70a23/cover.png Work - Murphy's https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/3b769018-86c5-4ff8-8ab2-9e066a563f5b/Murphys_Experiential1b.png Work - Murphy's https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/feceb399-7b0c-4cff-bb8f-7ace2b0450f8/Murphys_Experiential1c.png Work - Murphy's https://www.cassidyannika.com/work/free-now monthly 0.5 2021-01-21 https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/1611506625207-J6ZEY3KHCPFRIEFZPL52/FreeMeNow.png Work - Free Now https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/1611506917762-748SVKCRECN8S5U51I9Y/Screenshot+2020-01-02+at+09.34.45.png Work - Free Now https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/1611507199024-DSV6DMZRC6N1H2ZV9OMZ/FREEMENOW3.jpg Work - Free Now There was a huge amount of user generated content that got the hashtag trending. https://www.cassidyannika.com/work/film-the-wake monthly 0.5 2025-09-28 https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/3acd7a7b-abc9-4411-9b59-a5c770591009/The+Wake_3068.jpg Work - The Wake | Short Film https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/f5b31ab7-35a7-485c-aaa0-82bce64af5f9/The+Wake_7295.jpg Work - The Wake | Short Film https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/e1fa604c-ba54-4b27-9e2d-871420e7345e/The+Wake_13106.jpg Work - The Wake | Short Film https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/0139f203-e933-4d62-91e8-6c4b72f95a31/The+Wake_14012.jpg Work - The Wake | Short Film https://www.cassidyannika.com/work/tesco monthly 0.5 2025-09-28 https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/1611336985872-UD0B57PL8J0TNOADQ93J/31040XXXX_Tesco_Xmas2020_Santas_Grotto_320x50.jpg Work - Tesco AR Grotto https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/1611228638888-G35M0QF0EQDI1DXS79GD/31040XXXX_Tesco_Xmas2020_Santas_Grotto_300x250.jpg Work - Tesco AR Grotto https://www.cassidyannika.com/work/fote monthly 0.5 2021-01-21 https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/1611505221290-2H6XT6A1D1ASTQ4JZRK4/DirectChallenge_A4_Page2-ARTb.jpg Work - Friends of the Earth https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/1611505266787-56TMQ77UQIOUJUIZ7NNJ/DirectChallenge_A4_Page1-ART.jpg Work - Friends of the Earth Reverse before heat. Land masses are to scale. https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/1611505360552-LUPJK99PUTOTFLNCZGAH/DirectChallenge_A4_Page2-ART.jpg Work - Friends of the Earth Reverse after heat exposure. Thermo sensitive ink appears, showing the future effects of climate change on sea levels. https://www.cassidyannika.com/work/film-commercial-tesco monthly 0.5 2025-09-28 https://www.cassidyannika.com/work/mgxbohemians monthly 0.5 2024-02-09 https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/0c6c2c64-f557-43d1-88f0-b447edb50f27/Screenshot+2023-06-06+at+10.20.45.png https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/9fd0914c-772a-4409-82dc-dbb34d759bfb/Screenshot+2023-06-06+at+10.18.32.png https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/5614d50d-eb39-4be0-b1da-fa2318bf6391/Screenshot+2023-06-06+at+10.12.44.png https://www.cassidyannika.com/work/film-commercial-sportireland monthly 0.5 2024-11-01 https://www.cassidyannika.com/work/tesco-summer monthly 0.5 2024-11-01 https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/40767794-fa56-45e8-8514-7a3060a3ee1f/Screenshot+2024-11-01+at+12.33.22.png Work - Tesco Summer https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/7c156219-6544-453f-96b0-34efa9ee16ec/Screenshot+2024-11-01+at+12.34.40.png Work - Tesco Summer https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/d9d97e92-873e-41c3-988b-0df7af5d7427/Screenshot+2024-11-01+at+12.33.31.png Work - Tesco Summer https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/ca949c01-d7c6-4c3b-a9d2-877c07c23aac/Screenshot+2024-11-01+at+12.33.45.png Work - Tesco Summer https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/0dd87dc6-0420-473c-8846-98be5ca69ccb/Screenshot+2024-11-01+at+12.34.56.png Work - Tesco Summer https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/2db1cd23-5e36-4f43-8a3e-044e714c7752/Screenshot+2024-11-01+at+12.35.32.png Work - Tesco Summer https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/395c504d-aedf-4817-a617-58a66472e140/Screenshot+2024-11-01+at+12.34.18.png Work - Tesco Summer https://www.cassidyannika.com/work/social-bulmers monthly 0.5 2024-11-19 https://www.cassidyannika.com/work/powers monthly 0.5 2021-01-21 https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/1611243031489-5HWG8WETEOYWW1Q8L4EO/powers-logo.jpg Work - Powers - Powers Rugby World Cup To stand out in a saturated whiskey market, POWERS wanted to embrace their personality, purpose and relevance in order to drive differentiation. With the Rugby World Cup taking place in Japan we knew this was an area that our target market would be interested in. We began researching Japanese culture and found that the way of the Samurai aligned in many ways with POWERS’ culture of high standards, integrity and tradition. We also recognised this ancient code of conduct in our modern day warriors – sportspeople, but especially rugby players, rugby being a sport widely admired for its adherence to a code of honour. The result was our ‘Ukiyo-e Lockets’. These were Japanese-art inspired scenes that interacted visually with the iconic POWERS’ diamond logo. Agency - Droga5 Dublin https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/1611242452880-CG8F77UKF31Z9Q9MUWMF/Powers%2BRWC1.jpg Work - Powers https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/1611242399755-648Z1C0IMEEF9TW1Y60X/PowersRWC2.jpg Work - Powers https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/1611242336963-PA5YTDXTMUJRLOMRK4BE/PowersRWC3.jpg Work - Powers https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/1611242037673-MNGEOR6DEO7WQ0L8DG4S/PowersRWC2.png Work - Powers https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/1611242452880-CG8F77UKF31Z9Q9MUWMF/Powers%2BRWC1.jpg Work - Powers https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/1611242036601-2H9833YXB5KRLRSFQE5U/PowersRWC3.png Work - Powers https://www.cassidyannika.com/work/peel monthly 0.5 2025-10-30 https://images.squarespace-cdn.com/content/v1/600960d21f4dde3d3a113d7e/1611335537282-QUA8T347J6CCG2W8IPIA/Screenshot+2021-01-22+at+16.54.17.png Work - Peel | Short Film